Crandon: Channel rebirth in off-road
The brief.
Crandon is one of the most popular short-course off-road races in the world, drawing around 65,000 people. We used it to rebuild a brand's relevance with the off-road community and prove its products in the toughest conditions.
What we did.
Activation
Developed a branded Saturday night feature, created signage throughout the event and coined memorable names fans connected to the moment.
Athlete integration
Got product onto multiple race teams' vehicles, with racers carrying the brand's story.
Content engine
Turned race weekend into video, interviews and enthusiast content the brand could use all year.
VIP hospitality
Hosted the brand and its customers inside the event.
E-commerce strategy
Built the path from race-weekend attention to online sales.
More work.
All work
Entering European car culture through Pikes Peak
A global brand wanted credibility with European and performance car enthusiasts. Pikes Peak gave it a proving ground in front of exactly that audience.
Where car culture meets motorsports meets music
Activations, VIP hospitality and social content inside the music motorsports festival at the center of car culture.
Ready to
create demand?
Tell us what you're trying to accomplish. We'll help work out what needs to happen next.