Pikes Peak: Entering European car culture
The brief.
A global brand wanted credibility with European and performance car enthusiasts. Pikes Peak gave it a proving ground in front of exactly that audience.
What we did.
Activation
Built the brand's presence at one of the most demanding races in the world.
Athlete integration
Partnered with respected drivers whose voice already carried weight with European car owners, on the race car and beyond it.
Content engine
Crews on site through practice and race week, capturing video, interviews and stills for launch, social and retail.
VIP hospitality
Hosted the brand's customers and distributors with a behind-the-scenes race-week experience.
E-commerce strategy
Connected the race content to online sales, so the proof from the mountain helped drive buyers to purchase.
More work.
All work
Channel rebirth in off-road
We used one of the most popular short-course off-road races in the world to rebuild a brand's relevance with the off-road community.
Where car culture meets motorsports meets music
Activations, VIP hospitality and social content inside the music motorsports festival at the center of car culture.
Ready to
create demand?
Tell us what you're trying to accomplish. We'll help work out what needs to happen next.